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Evergreen Packaging White Paper Reveals Emerging Marketing Opportunity for Beverage Brands to Connect with Eco-Aware Moms

Evergreen Packaging White Paper Reveals Emerging Marketing Opportunity for
Beverage Brands to Connect with Eco-Aware Moms
Growing Consumer Segment Wields Increasing Buying Power in Beverage Marketplace

Memphis, Tenn. (November 18, 2013) – Evergreen Packaging, a global leader in creating fiber-based packaging solutions, announced today the release of a new white paper that provides key insights for beverage manufacturers and retailers on a growing consumer segment whose eco-conscious values and lifestyle are transforming the beverage industry.

The white paper, “Packaging can Attract Eco-Aware Moms for Beverage Manufacturers and Retailers”, debuting at PLMA’s 2013 Private Label Trade Show, recognizes Eco-Aware Moms as a key market segment for beverage manufacturers and retailers and identifies product packaging as a means to tap into this influential group of shoppers.

“With Eco-Aware Moms holding $1.75 trillion in buying power and representing 62 million women, it’s clear that this group of consumers should be top of mind for brands,” says Erin Reynolds, marketing director at Evergreen Packaging. “And, product packaging presents an opportunity for beverage manufacturers and retailers to connect with this valuable shopper.” 

Dairy Shoppers Want Packaging That Delivers on Freshness and Sustainability

Evergreen Packaging and EcoFocus Worldwide discuss trends influencing consumer purchasing intent and brand loyalty for dairy industry

Evergreen Packaging and EcoFocus Worldwide presented key insights at the International Dairy Show regarding sustainability drivers for dairy shopper purchase decisions.

“We know that dairy shoppers are rethinking their shopping decisions and making changes and choices that reflect a lifestyle commitment to being environmentally friendly,” said Linda Gilbert, CEO of EcoFocus Worldwide. “This is an opportunity for the dairy industry to use packaging choices to differentiate their products at the grocery store.”

With more than 86 percent of Americans saying that consideration of the environment influences their purchases, it is important for dairy brands, manufacturers and retailers to understand the intersection of sustainability and freshness in relation to packaging. This insight can inform brand building and package choices to more effectively connect with this growing trend.

Announcing The Spring 2014 Made By Milk Contest Theme

Posted 08/14/2013

Evergreen Packaging announced the launch of the spring 2014 Made By Milk Carton Construction Contest, themed "Stories!" Schools across the United States can win up to $5,000 by having classroom teams design and construct creations made from empty school milk cartons, which students save from their school lunches. The deadline for submissions is April 16, 2014.

Join Us at SNA's Annual National Conference 2013

Posted 07/05/2013

Evergreen Packaging will be exhibiting at the School Nutrition Association's Annual National Conference 2013 in Kansas City, MO July 14-17. Join us at booth #814 to see the unveling of the fall 2013 Made By Milk Carton Construction Contest theme, get information on the Twist-It Spout Carton, learn about carton recycling in schools and more.  

Spring 2013 Made By Milk Contest Winners Announced

Posted 06/03/2013

Evergreen Packaging announces the winners of their spring 2013 Made By Milk Carton Construction Contest. Mustang Elementary, in Mustang, Oklahoma won the grand prize for their 12' tall and 110' long recreation of the Golden Gate Bridge. The creative design was made from over 26,000 empty school milk cartons collected by students, faculty and staff. The school will receive $5,000 for their winning design.

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