Consumers Want to Know: Is This Packaging Eco-Friendly?
Eco-friendly packaging matters. Consumers consider environmental impact in their purchase decisions.
On-Pack Messaging Adds Value
In surveys, consumers were shown packaging with “eco-friendly” front panel graphics and supporting eco-friendly story. The results were:*
In qualitative focus groups:*
*Evergreen Packaging Market Research, June 2011 & November 2011